MY WARD MY WORD MY CITY VOTE!
My Ward. My Word. My City. VOTE! is Watch Elect's campaign for South Africa's 2026 local government elections. It is part of a national voter campaign funded by Kagiso Trust, and in the Western Cape it reaches all six districts. Our role goes well beyond advertising. During the campaign we provide:
Social media and marketing: a seven-day-a-week presence on TikTok, Instagram and Facebook, shareable WhatsApp material, and radio advertising in English, Afrikaans and isiXhosa carrying our campaign jingle.
Digital tools: purpose-built civic tech, including our election conflict tracker and an election-day observer system.
Communication: civic education sessions and short videos for facilitators, youth ambassadors, faith and non-faith communities, and field workers on the ground.
Analysis and evaluation: turning campaign and field data into clear insight on what is working, and where.
Conflict monitoring: tracking and mapping election-related incidents so partners can respond early.
In the Western Cape, Watch Elect works alongside the Western Cape Provincial Council of Churches (WCPCC) and other civil society organisations to carry the campaign into all six districts: City of Cape Town, Cape Winelands, West Coast, Overberg, Garden Route and Central Karoo. Together we're building on four things every community already has: belonging, ownership, responsibility and pride, turning them into registered voters and, on 4 November 2026, into votes cast.
The Campaign So Far
Since June, the campaign has moved through three phases, each building on the last:
June: Youth Day and Blitz 1. 16 June 2026 marked 50 years since the students of 1976 marched against unjust, racist education laws. That anniversary fell in the week before Blitz 1, the first registration weekend, and gave the campaign a powerful start: a call to today's youth to honour that sacrifice by registering to vote.
August: Blitz 2. On 1 and 2 August, the final registration weekend, we pushed again. From June to the end of August we ran a sustained social media campaign around both registration weekends.
Now: civic and voter education. After the registration drive, we analysed what worked and planned the next phase. We are now in civic and voter education, with extensive media engagement across the province, building towards election day on 4 November 2026.
An important moment to encourage the youth of today and remind them of the sacrifices of the youth of 1976.
Your Turn: Check your registration status and find your voting station at elections.org.za. Follow @watchelect on Instagram, Facebook and TikTok for updates from all six districts. My Ward. My Word. My City. VOTE!